✓
Profitable
Gross profit covers ad spend and management fee with room to spare.
$0 net profit / month after marketing cost

The Inputs

$
Current CPL $0 Ad spend ÷ leads
Break-Even CPL $0 Maximum CPL before estimated profit reaches $0
More profitable Break-even
CPL Profitability Cushion $0 / lead
Current CPL vs. Break-Even 0%
CPL status: —
Schedule Ratio60%
Show Rate80%
Close Ratio30%
$
Gross Margin35%
$

The Chain, Live

Leads
0
100%
Appointments Scheduled
0
Estimates Run
0
Closes
0
$0Cost / Lead
$0Cost / Booked Appt
$0CAC on Media

The Money

Revenue per month$0
Gross profit per month$0
Ad spend$0
Management fee$0
Total investment$0
All-in cost per job$0
Net profit after marketing$0
0.0×ROAS on Total Investment
$0Annualized Profit
$0Profit / Job

Break-even CPL is estimated from average job size, gross margin, schedule rate, show rate, close rate, and management fee per lead. The status reflects how much of that break-even CPL your current CPL is using; it is a profitability indicator, not an industry benchmark.

Monthly Revenue Goal
$
/ month
What this plan covers today0%
Enter a revenue goal to see what the current plan covers and what it would take to reach the target.
0Jobs / Month
0Estimates Run
0Appointments
0Leads / Month
$0Est. Ad Spend Needed

Projection assumes the current CPL, schedule rate, show rate, close rate, average job size, and gross margin remain consistent as volume increases.